Top 2023 Consumer Wellness Trends
As 2024 looms on the horizon, we take a look at a few of the top 2023 consumer wellness trends that will likely play an important role in the coming months. Overall, more consumers are paying attention to preventive health care and incorporating dietary supplements into their personal self-care programs. These are a few specific trends we’ve seen in 2023 that are solidly here to stay and will continue to shape projections for 2024 and beyond.
Personalization of Wellness Products
The personalization of wellness products is a trend that has offered consumers options that suit their specific needs, often with greater results. Sometimes referred to as precision medicine, personalization of healthcare accounts for variations in products and delivery that account for athletic goals, age, preferences, and genetics, for example. Advancements in technology will only continue to contribute to the nuances of this trend, using complex algorithms to predict the impact that certain supplements can have on an individual.
Businesses are seeking ways to cater to their customers ’ specific needs and personal preferences by offering customization and personalized solutions. “Micro-moments” or “momentary markets” refer to the timeframe in which consumers make a decision to purchase. 85% of business and IT executives[1] believe that a business’ longevity and success will hinge on its ability to provide consumers with ease of access to personalized solutions in these pivotal moments.
Preventative Healthcare Through Supplementation
Another trend within the wellness market is preventive healthcare through supplementation. Consumers are looking for over-the-counter solutions that support a holistic approach to wellness. Nutritional supplements are trending as an integral part of a consumer’s personal self-care regimen. The supplement industry represents over $50 billion in consumer sales and expansion is poised to continue at a CAGR of 7.1% through 2030[2].
Consumers aren’t just looking for any supplement, though. Products that deliver real, trusted benefits are the ones that appeal to today’s educated consumer. With seemingly limitless options to choose from, scientific evidence of tried and true results compel consumers to choose one product over another.
Why SR CarnoSyn® is the Best Supplement for the Job
SR CarnoSyn® is the best supplement for the job because it packs multiple benefits into one clinically-proven supplement. With SR CarnoSyn®, you can immediately meet the needs of consumers across multiple markets.
5 Benefits in One:
Brain and Mood Support
- Supports brain health and cognitive function
- Promotes a healthy response to everyday stress
- Studies show improvement in attention, concentration, and task focus in adults
Immune Support and Systemic Health
- Provides multi-system support for the essential structure and function of healthy immunity
- Helps the body’s cells fight oxidative damage
- Chelates healthy metals and supports healthy blood sugar levels already in normal range
Muscle and Bone Health
- Supports the body through age-related changes
- Improves muscle working capacity
- Increases muscle function and carnosine level in older adults
Heart Health
- Protects against lipid peroxidation in the body
- Helps regulate muscle contractions
- Supports circulation and healthy blood pressure
Customers also appreciate the value-added qualities of SR CarnoSyn® as compared to generic and commodity ingredients. SR CarnoSyn® contains the only beta-alanine that achieved the New Dietary Ingredient (NDI) status and Self-Affirmed GRAS status, which gives consumers confidence in the quality and effectiveness of the ingredients.
Enhance Your Brand With SR CarnoSyn®
After years of rigorous clinical testing, SR CarnoSyn®‘s branded, turnkey tablets are available for private labeling from Natural Alternatives International. Once you choose to add SR CarnoSyn®‘s branded, turnkey tablets to your product line, the next steps in production are simple. We provide expert labeling compliance to ensure your new packaging adheres to the Dietary Supplement Health and Education Act (DSHEA). In this expanding healthy aging and everyday wellness supplements market, SR CarnoSyn® is poised to be the next big thing for today’s consumers.
SR CarnoSyn®’s patented formula is safe, effective, and consumer-friendly. Available as a branded, turnkey addition for your product line, it’s never been easier to deliver the benefits of SR CarnoSyn® to your consumers. Whether you are a healthcare practitioner or a brand looking for the latest in health science innovation, we’re here to help you offer something revolutionary. Have any further questions? We’re here to help you go to market and deliver the benefits of SR CarnoSyn® to your customers and your brand.
[1] https://www.accenture.com/_acnmedia/PDF-94/Accenture-TechVision-2019-Tech-Trends-Report.pdf#zoom=50
[2] https://www.precedenceresearch.com/nutritional-supplements-market
