Consumer Demand for Brain Health is Rising
Cognitive fitness has become a focal point within the last several years. As awareness spreads and demand for solutions increases, it’s interesting to note that the aging population isn’t the only demographic prioritizing brain health. While those aging are concerned about preserving mental acuity and fighting against memory loss, younger generations seek to maintain youthfulness. In addition, millennials are particularly interested in sharpening their mental clarity and focus amidst ever-increasing demands to multi-task. The smartphone, for example, has blurred the lines of work and non-working hours, which has led to a strain on cognitive functioning. As a result, consumer demand for brain health is rising and companies across all wellness platforms are generating products to meet this need.
Why is Brain Health Important?
Consumers of all ages are concerned about boosting cognitive fitness, but what is brain health, and why is it important? The brain is the main organ that governs the body. Thoughts, words, actions, and emotions are all directly impacted by the brain. Brain health is often defined as optimal cognitive functioning or cognitive fitness. Mental fitness is critical to both personal connection and independence.
In their collaborative initiative to improve cardiovascular health and reduce deaths from stroke and cardiovascular diseases, the American Heart Association and the American Stroke Association added brain health to their list of strategic initiatives. Along with various other organizations within the medical field, these associations have recognized brain health as a critical component of overall health and healthy aging.
Benefits of Brain Health Supplements
There are many ways to promote brain health and combat cognitive dysfunction. Diet, exercise, sleep, socialization, and mental stimulation are among the top five things to do to keep the brain healthy. Those who already practice such habits are left wanting more. The nutritional supplements market finds itself answering the perennial question: what if we can do more? Otherwise known as nootropics, smart drugs, or brain boosters, supplements designed to enhance cognitive fitness is a booming market. Globally, the brain health supplement market is projected to have a 10% compound annual growth rate (CAGR) through 2029.
Top 5 Benefits of Brain Boosters:
- Combat memory loss
- Fuel motivation
- Improve mood
- Enhance focus
- Increase mental clarity
The Best Supplement for Your Brain Boosting Formulation
There are a variety of supplementation formulations to support brain health and improve cognitive performance. Carnosine provides powerful antioxidant properties to help protect the brain, support cognitive function, and sharpen mental acuity. Beta-alanine has proven to be the best way to increase carnosine to boost mental clarity, concentration, and alertness while promoting a healthy response to everyday stress. Boosting carnosine levels through beta-alanine supplementation is clinically proven to improve executive functioning.
In an endurance exercise conducted in middle-aged individuals, beta-alanine was shown to counter the deficits in executive functioning that occur during endurance exercise. The study concluded that the middle-aged population could maintain benefits from exercise with improved safety. Studies of tactical athletes have shown that ingesting beta-alanine improves executive functioning, mental clarity, and cognitive processes while reducing mental fatigue. Cognitive performance was significantly greater in participants who consumed beta-alanine compared to the control group who consumed the placebo.
SR CarnoSyn® is the latest in health science innovation. This patented, sustained-release formulation is available as your branded, turn-key solution. Learn more about creating your own branded wellness product to meet consumer demand for optimal cognitive fitness.
